Creativity Challenging Convention

Nierstichting

Waiting for your favorite show to start is annoying. Waiting for a kidney is worse.

We made a pre-roll that is part of our campaign for the Nierstichting (Dutch Kidney Foundation). We want people to know that waiting for a kidney can be fatal. The current waiting list takes up to 4 years. And 1 in 6 dialysis patients die. In an effort to raise awareness and funds, we let the medium be the message. In places where people have to wait, we communicate that waiting for a kidney is worse. 

Go to nierstichting.nl for more info or wait... for a Nierstichting volunteer to come by and give a donation. 

Watch the pre-roll.